With 6 billion hours of videos viewed per month, Youtube is one of the most popular websites in the world. Whether you want to listen to a song you like, have a good laugh watching funny cats or learn from a makeup tutorial, you’ll most probably end up on Youtube…
Let’s check out Youtube amazing figures and success story! Along with a ‘how to earn money with Youtube’ guide!
Mind Blowing Figures
- over 1,000,000,000 users (one billion!)
- hundreds of millions of videos uploaded
- growth in watch time is up at least 50% for three straight years
- the number of people watching YouTube per day is up by 40% since March 2014.
- 80% of YouTube’s views are from outside of the U.S.
- YouTube is available in more than 88 countries.
- YouTube in available in 76 different languages (covering 95% of the Internet population).
- Partner revenue is up 50%
- The number of channels earning six figures per year on YouTube is up 50%
- YouTube has paid out $1 billion to rights holders
- As of March 2015, creators filming in YouTube Spaces have produced over 10,000 videos which have generated over 1 billion views and 70+ million hours of watch time.
- 4 billion videos viewed per day
- 6 billion hours of videos viewed per month
- 300 hours per minute of new videos uploaded to youtube
- Youtube global net ad revenue per year (2015) : $4.28 billion
- Youtube estimated 2014 revenue : $4 billion
- More than half of YouTube views come from mobile devices
- The highest paid Youtube partner is PewDiePie with annual income reaching $12 million for 2015
- In November 2006, Youtube was bought by Google for US$1.65 billion
So What’s Youtube?
Most people will know what Youtube is but hey, I sometimes come across someone who actually has never heard of it =).
So if you’re one of them well, Youtube is a global video-sharing website. Simply put, youtube allows you to 1) search 2) watch 3)upload videos… You can listen to the music you love, upload original content, and share it with others… for free.
Think of it as a search engine, but for videos. You type in a word or set of words and Youtube will give you the most accurate results.
If you are good at making videos and have a particular talent, you can also earn money from youtube ! but we’ll cover that later ! =)
Who’s Behind Youtube?
YouTube was created by three former PayPal employees (Chad Hurley, Steve Chen, and Jawed Karim) in February 2005. The website’s success was so phenomenal that it was bought in November 2006 by Google for the unbelievable sum of US$1.65 billion….
I wonder if those three knew they were about to create one of the most lucrative website in the world? It is said that they simply created Youtube because they had a hard time sharing videos of finding particular videos online… Makes you wish you could come up with such a simple idea huh ? =)
What Was the 1st Youtube Video?
The very first YouTube video is a video titled ‘Me at the zoo‘ and it shows co-founder Jawed Karim at the San Diego Zoo. The video was uploaded on April 23, 2005 and you can watch here if you like, although it’s not the most fascinating video ^^ :
Youtube Logo Evolution
Finding Your Way Around Youtube
If you are not familiar with Youtube, the site interface and menu can be a little overwhelming at first…. So here is a screenshot of my youtube account along with some information that you might find useful :
- Home : it highlights recent uploads and activity from your
subscriptions and videos recommended from your watch history
- My Channel will take you to your channel (if you have created one of course)
- Subscriptions shows recent uploads and activity only from the channels you’ve subscribed to (the people you’re following)
- History shows you the videos you have recently watched
- Watch later is the list of videos you’ve selected by clicking on the Watch Later icon.
- Purchases takes you to a page with your paid channel subscriptions, movie purchases or rentals, and live event purchases.
The library section of the guide includes your playlists, saved playlists, and Liked videos.
Here you’ll find a list of channels that you’ve subscribed to. Clicking on any specific channel will take you to that channel’s page. You can also click Browse channels to see top channels or find more channels to subscribe to.
Wanna Create a Youtube Channel?
No problem ! =) Simply follow the below steps :
- Go to www.youtube.com
- Click on “sign in” at the to top right corner
- Sign in using your gmail address (if you have one) or create a new account
- Try any action that requires a channel : upload, post a comment, or create a playlist.
- If you don’t yet have a channel, you’ll get a pop up to create a channel.
- Check the details (with your Google account name and photo) and confirm to create your new channel. You can then customize it with a banner or a different profile picture, add a description and so on…
How About a Paycheck from Youtube?
Ok, you might have heard of Pewdiepie or other (more or less) famous youtubers who make millions of dollars per year… Not every youtuber will become as successful (and wealthy lol) but there are definitely many people earning a living with youtube (with over 1 billion paid to Youtube Partners…).
If you are a creative one, you definitely want to consider becoming a youtuber. It sounds like a dream job : you don’t have a boss, you make videos doing things you love, you build a fan base and get paid from Youtube… but believe me, it’s a loooot of work. Not everybody will succeed because they’ll realize it’s not just about posting a video and hoping for a buz to occur lol.
But why not? If you work hard and build a strong subscribers base you can make this a full-time job too ! =)
Here’s how you can start a Youtube business :
1. Create A Youtube Channel
- Your channel is like a TV channel really. This is where people will go to watch your videos. They will be able to subscribe to your channels.
- Create a Youtube account or use your existing one. You will be asked to add keywords to help people find your channel. You can add keywords by navigating to the Advanced section of your Channel Settings. Make sure that your keywords are relevant to your content.
- Make sure you pick the right username for your Channel, as this will be your “brand name”. A name can work for or against you, so do not overlook this crucial step. If at a later stage you realize that your username sucks lol, you can still change it by editing it on your Google+ account.
2. Upload Videos
You want to upload content that is high quality and isn’t too long because people are more and more used to watching HD videos… and they are more and more impatient so they want it quick and easy and high quality. Demanding I know.
Another advice is to make sure you upload videos on a regular basis, so that people don’t forget about you or turn to your competitors =)
- Don’t worry about not making “perfect” content at first… Nothing’s perfect for starter and you’ll get better over time. =) Do you best and learn from the feedback you’ll get. Your audience will show you what’s working and what’s not.
- Using a poor quality camera and making your videos in a dark room will work against you. Invest in a good camera if you can, learn about light, use editing softwares and techniques to give your
- Remember to add keywords to your videos along with a video description. This will increase your views and help you rank your videos better.
3. Generate traffic, build an audience
Building an audience is key to increasing your monetization. An audience = traffic = money.
I know it will sound obviuos but I’ll say it anyway lol : you can’t earn money without any traffic, without an audience. You want people to watch your ads in order to make any money off of them. The money is in the ads.
Make people love you and always be yourself. Not everybody will love you of course, but there are enough people on Earth for you to build a loyal audience =)
- Upload content regularly and consistently… so people get addicted to you! =) Use other social media to share your new videos : twitter, facebook, pinterest…
- Don’t overlook feedback. Feedback helps your ranking, feedback helps you get better. So always take time to answer your subscribers, especially when you get started and don’t get millions of views. Connect with people, because if you don’t they’ll turn your back on you.
In order to earn money on youtube you want to allow it to place ads in your videos. This also means that you can’t use other people’s material for your video. Your videos have to be original otherwise you won’t be able to make any money out of it. Which means no using someone’s music or picture or video…
- To monetize a video video click the Monetization tab and check the “Monetize with Ads” box
- If you have already uploaded a video but forgot to monetize it yuo can open your “video manager” tab and click on the “$” sign, then check the “Monetize with Ads” box =)
5. Setup Google AdSense
Adsense is free and is owned by google so once you have a youtube account, setting up an adsense account is very quick and easy.
Click the “Sign Up Now”button to begin creating your account. Note that you can’t create an account if you are under 18 years old. If you are still a minor you will have to ask your parents or an adult to do it for you.
- Use your PayPal account or a bank account and a valid mailing address as well as other information to let AdSense verify who you are and who to send the money to.
6. Don’t overlook your Analytics (your stats, reports etc.)
At this point you should have uploaded a few videos, gotten some views and perhaps even earned followers…. You can then start checking out the analytics to see how your Youtube business is going. =)
Click the Analytics option in your Channel menu and view your estimated earnings, ad performance, video views, demographics and tons of other valuable information.
- Your analytics will help you see how your videos are doing, what’s working and what’s not, who’s watching, for how long, where people are clicking and so on…. It will help you target the exact audience you need to earn more money.
7. Diversity your promotions
You want to maximize your views so you should share them on networks or even start a blog, make a website …
8. Become a YouTube partner
YouTube Partners are YouTube members who already have a large number of viewers. The benefits of being a Youtube partners are : access to more content creation tools, prizes for the number of viewers they have, much more community support and tips…
- You can apply for YouTube partnership through the YouTube Partner page. In order to gain access to their powerful Partner programs, you need to have 15,000 cumulative watch hours for your channel over the last 90 days. So be patient and work hard! =)
Other Ways of Making Money
If you want to make the most of Youtube you can consider the below additional options :
- Crowdfunding : Crowdfunding is when a community of fans donate money for your project. You can raise funds to help support your channel by launching an external crowdfunded campaign.
- Working with brands : Brands and ad agencies are always looking for ways to promote their products and services. Brands can be eager to work with creators when the target audience for their product is similar to a creator’s channel audience. No need to be shy if you’ve got a few thousand subs, take charge and prepare a pitch to a brand or advertiser — think of it like a collaboration!
- Merchandising : Having merchandise made (stickers, clothing, or other branded products) can strengthen your brand and help you spread the word. Try using merchandising cards or annotations in your videos to help your fans find your stuff.
- Fan Funding : In some regions, YouTube offers a built-in tip jar where your audience can offer monetary support directly to your channel.
- Events : Build an even stronger community by going to see them! Schedule live appearances in places where your audiences are most vibrant and engaged. In addition to meeting your fans in person, you’ll likely gain opportunities to sell merchandise or tickets to your event.
How Much Can You Really Earn ?
This is a common question asked and it really depends on who you ask.
You may have heard that you’ll make one dollar per thousand views or that it’s $1,000 per Million Views. Some say it’s $5 per thousand views.
On average, it is said that you can earn $.80 per 1,000 views monetized by banner ads, or, $5-$8 per 1,000 views on a video monetized by rollout ads (the commercials before the video).
So, on a video with 1,000,000 views monetized by rollout ads, you could earn $5,000-$8,000.
Now… earning money from Youtube is a bit more complicated than that, so I suggest your read : How Much Does Youtube Pay for their Partners?
The money is not exactly in the number of views but in your viewers engagement with the ads.
Engagement here means clicking or watching an ad for more than 30 seconds.
YouTube Advertising is managed in the Adwords platform. Advertisers choose ads on a Cost Per Click (CPC) or Cost Per View (CPV) model.
Top 5 Highest Paid Youtubers
1 – Felix Kjellberg, known as Pewdiepie : playing video games and making jokes
With over 45 million subscribers, the 25-year-old Swede is the top-earning YouTube star on the planet, pulling in $12 million pretax over the past year.
2 – Ian Hecox and Anthony Padilla : live-action comedy sketches
With 22 million subscribers, their estimated earnings is 21 $8.5 million a year
3 – Benny and Rafi Fine : reacting to things
With 14 million subscribers, their estimated earnings are $8.5 Million a year
4 – Lindsey Stirling : playing the violin
With 8 million subscribers, her estimated earnings are $6 Million a year
5 – Rhett McLaughlin and Charles Lincoln Neal III : comedy sketches
With 4 million subscribers their estimated earnings are $4.5 Million a year
Tips & Tricks
- The Channel Trailer : you can welcome unsubscribed visitors to your channel and tell them what your channel is about. It’s a great promotion tool. They recommend a short video (one minutes or less)
- Link to a Specific Playback Point :
Sometimes, when clicking on a link to a YouTube video, you’re fast-forwarded to a specific point in the video. This is usually the case when the person who linked to the video intended for the viewer to watch that clip, without having to watch the rest of the video. To share a video at a specific time :
– choose a video, obviously
– stop video at the exact time you want it to start for the viewer (just before someone trips for instance lol)
– scroll down a little and click on ‘share’
– check the “start at box : ” (see below picture)
- AdBlock : if you’re like me and hate ads (especially on youtube) you can use a really cool and free ap called Free Adblocker Browser. It changed my life! lol (compatible with Android)
- Find out what is popular on YouTube :
Want to find the best videos on YouTube? Use Youtube Charts channel to find what other users are watching, discussing and favoring. You can select a particular category to determine the best videos in that particular category. You also have the option to play all the videos that are popular right now. You can also use Youtube Trending
- Keyboard Shortcuts For YouTube :
Using your mouse for controlling everything on YouTube can get quite time consuming. If you want to do things quickly then you need to learn the basic keyboard shortcuts to quickly and easily navigate through videos without any hassle. Below are a few basic keyboard shortcuts to help you with your YouTube video player.
- Spacebar will play/pause the video.
- Left/right arrow keys will rewind/forward the video.
- Up/Down arrow keys will raise/lower the volume.
- Home/End keys will take the video to the beginning/end.
- M button will mute the video.
Cool Youtube Features
- 3D videos
In a video posted on July 21, 2009, YouTube software engineer Peter Bradshaw announced that YouTube users can now upload 3D videos. The videos can be viewed in several different ways, including the common anaglyph (cyan/red lens) method which utilizes glasses worn by the viewer to achieve the 3D effect. The YouTube Flash player can display stereoscopic content interleaved in rows, columns or a checkerboard pattern, side-by-side or anaglyph using a red/cyan, green/magenta or blue/yellow combination. In May 2011, an HTML5version of the YouTube player began supporting side-by-side 3D footage that is compatible with Nvidia 3D Vision.
- 360° Videos
In January 2015, Google announced that 360° videos would be natively supported on YouTube. On March 13, 2015, YouTube enabled 360° videos which can be viewed from Google Cardboard.
YouTube is the third most popular website in the world, after Google and Facebook. It is a perfect example of a “simple” idea which became a worldwide success…
You can almost find anything on youtube and you can even build a business as a Youtube Partner. Some have turned multi millionaires with Youtube… Tempting huh? Not as simple as that though. It requires talent and hard work.
Will Youtube manage to keep their users loyal with more and more advanced & cool features? Only time will tell but I’m sure the company still has a bright future ahead….
How to Youtube Yourself to Success ! – by LynneHuy
Generate Youtube Traffic Without Videos – by Steveo5770
You should now have a better understanding of what youtube is, how to use it and perhaps how you can earn money from it!